About kidpik

Girls and boys opening kidpik subscription boxes

About kidpik

We deliver high-quality
personally styled
outfits for kids in a
surprise box.

Brand Story

kidpik was founded in 2016 by Ezra Dabah and his team, who have 3 decades of childrenswear experience and previously built a multi-billion dollar childrens specialty store. Together, they set out to deliver a solution for parents by delivering stylized and personalized outfits for their kids.

Who We Are

kidpik is an award-winning kids’ clothing subscription box. With kidpik, parents trade the difficulty of shopping for their kids with the excitement of unboxing a curated surprise from the comfort of their home.

What We Do

Our team of stylists, with help from our algorithm, translate kids’ unique fashion tastes into personally styled outfits that they’ll love. We deliver them to your doorstop monthly or seasonally (your choice!) for a surprise unboxing. Shipping and returns are free.

We Inspire Confidence

We believe that fashion inspires confidence. When your kid loves what they’re wearing, they’re empowered to be the best version of themselves.

Our Mission

To change the way parents shop by delivering personally styled, high quality, outfits that make kids look great and inspire confidence.

What Makes kidpik Unique

our experience makes a difference

We design our collections in-house and from the heart. We deliver happiness for the whole family thanks to our decades of experience designing clothes that are loved by both kids and parents.


We empower kids to get involved in the styling process and find their unique personal style in outfits they’ll feel great in.


The surprise unboxing experience makes shopping for clothes more convenient and exciting.

With over 1.2 million boxes shipped,
we look forward to delivery more styles and smiles 😊

Join kidpik today!

Get Styled